Kraft Mac & Cheese, along with their agency Cripsin, Porter + Bogusky are trolling twitter for mentions of the delicious product. Once they have found 5 great tweets mentioning Mac & Cheese the agency has an afternoon to create and shoot the TV spot, which will air later tonight during Conan and Lopez Tonight.
This fun approach to incoporating twitter into their spots seems like a fun game for all involved. To read more about the new TV spots, or how your tweets can be considered, click here.
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