Freak Out in a Moon Age Daydream

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There are thousands of ways to promote your brand or product: TV, print, radio, billboards, trucks, etc. But there’s one more to add to the list–the moon. Imagine one night looking up at the stars and there’s a Cheetos ad pasted right there on that moonlit oval. Moonpublicity.com is offering an opportunity to place your logo or brand on the moon with shadow shaping technology. Shadow shaping robots form ridges in the moon that capture shadows to create desired images that can be seen from Earth.

Bidding has already begun for advertising space, with minimum bids starting at $46,000. The auction began on July 20 (the 40th anniversary of man’s first step on the moon) and will close three months later on October 20.

The “Twitter Effect”:

Opinions about movies are spreading faster than ever these days with Twitter. Moviegoers can now tweet their opinions from their theatre seats while they are still watching the movie. This new phenomenon is being credited with creating box office hits or flops within one weekend.

Weekly decline in ticket sales have widened significantly due to the rapid speed social networks provide for people to voice their opinions. Sacha Baron Cohen’s new movie, “Bruno,” is one of the recent movies that has been hit with the “Twitter Effect.” It had an impressive $14.4 million open, but dropped 39% the next day.

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Not Your Ordinary Postcard

Andy Samberg “never thought he’d be on a boat.” Perhaps he was inspired by Royal Caribbean’s recent campaign.

In an attempt to increase sales and to target “couch potatoes,” Royal Caribbean sent three people on one of their cruises to shoot real-life scenes of travelers’ vacations. These scenes are quickly uploaded, edited, and then broadcast the next morning. The advertisements are in a news broadcast format and act as a virtual “postcard.” The goal is to reveal, to the “couch potato” target, all the great experiences that are taking place on the cruise while they are sitting at home missing out on all the action and fun.

Check out the rest of the postcards here.

Fans of Alice:

After photos from Tim Burton’s “Alice in Wonderland” caused a buzz a few weeks ago, a new trailer for the film made its debut at Comic-Con this week. And for those of us who couldn’t see the trailer in person there was an online competition on Facebook. Users could become fans of the White Queen, Red Queen, or the Mad Hatter. Whichever group received the most fans would get to see the trailer first. The Mad Hatter obviously killed it!

This warped wonderland of Burton’s is definitely taking a step in the right direction when it comes to combining social networking and advertising.

Fisch Franke’s Fresh Fish:

Fisch Franke, a seafood restaurant in Frankfurt, recently served up a poster frame ad that holds live trout. The live fish swim across a poster background that is a picture of a dinner plate, fork and knife. The gimmick is that their fish are “fresh as can be” and apparently worked well for business.

Successful Viral Videos

We’ve all seen the T-Mobile dance, the Cadbury eyebrow dance and the Samsung sheep with LED lights videos. These viral videos are extremely popular and have succeeded in the market. But have you ever wondered why videos like these become so widespread? Abbey Klaasen from Ad Age interviewed Visible Measures’ VP, Matt Cutler, to find some answers.

Cutler states that viral videos like these have common features: they leave room for conversation, they’re fun and they don’t answer all the questions. Was the T-Mobile dance really staged? How did they get all those people to dance perfectly synchronized? Did others join in that were true bystanders? There are so many unanswered questions to the production of the T-Mobile dance commercial, which is one reason why it is so successful. Cutler also states that the first week is the most crucial for viral videos; there should be an “initial burst,” and then sustained support over time, eventually producing a sequel (which T-mobile did with the Hey Jude video).

For those of you still curious about the production of T-Mobile dance, check it out here: