Screwball: Betty White Does Reality Prank Show

Betty White stars in her new reality show called “Betty White’s Off Their Rockers” where she leads a group of 7 senior citizens as they pull pranks on unsuspecting younger folk. The show will air on NBC. And we are looking forward to it!

 

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Smashion: 10 TV Style Icons

TVsquad names 10 Most Stylish Female Characters in TV History. There are the obvious – Mary Tyler Moore and Sarah Jessica Parker as Carrie Bradshaw, and the less so obvious – Lisa Simpson & Mayim Bialik as Blossom. Check out the full list here.

Smashion: Fashion aid to Japan

While it may feel frivolous to shop for Japan, the fashion world has been giving consumers many ways to help. Because Japan is so very important to the fashion world it makes perfect sense that designers and companies would come forth holding sales, creating products that directly aid Japan’s tsunami. The sheer number of fashion sales are inspiring. Here are just a few:

Rag & Bone is donating 10% of online sales to the Red Cross for Japan. Wintercheck, whose fabrics come from Japan, will donate 40%. And last week Forever 21 donated 100% of it’s online sales to the red cross raising over 2 million in aid. To read more, click here.

Announced today, crocs is donating 100,000 pairs of shoes to Japan. The shoes will be distributed through organizations that are helping the hardest hit areas of Japan and it’s victims. Crocs has also made it easy for consumers like you to donate personally at any crocs retail store, or online at crocs.com.

The Frenzy: Mac & Cheese your twitter feed

Kraft Mac & Cheese, along with their agency Cripsin, Porter + Bogusky are trolling twitter for mentions of the delicious product. Once they have found 5 great tweets mentioning Mac & Cheese the agency has an afternoon to create and shoot the TV spot, which will air later tonight during Conan and Lopez Tonight.

This fun approach to incoporating twitter into their spots seems like a fun game for all involved.  To read more about the new TV spots, or how your tweets can be considered, click here.