Ink-in-Motion Displays Captivate Shoppers
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–> When walking the supermarket aisles, 70-80% of consumer choices are made almost instantaneously because of the shelf appeal of the product package. Consequently, it has become increasingly important to manufacturers to capture consumer attention in the retail store. A store may carry thousands of items; however, the human brain’s perceptual filters efficiently block what is not specifically searched for, or what doesn’t stick out from the mass. Essentially, if it’s not seen, it does not exist. Consequently, Point of Purchase (POP) displays are a tool some retailers use to achieve that goal. However, a more effective flashing POP display-Ink-In-Motion®-is increasing in popularity.
–> When walking the supermarket aisles, 70-80% of consumer choices are made almost instantaneously because of the shelf appeal of the product package. Consequently, it has become increasingly important to manufacturers to capture consumer attention in the retail store. A store may carry thousands of items; however, the human brain’s perceptual filters efficiently block what is not specifically searched for, or what doesn’t stick out from the mass. Essentially, if it’s not seen, it does not exist. Consequently, Point of Purchase (POP) displays are a tool some retailers use to achieve that goal. However, a more effective flashing POP display-Ink-In-Motion®-is increasing in popularity.Utilizing electrophoretic technology developed by E Ink, these signs based on segmented displays and the dynamics of animation, are somewhere between TV and static media. They provide eye-catching animation with superior contrasts and color picture on a paper-thin, battery-powered, display.
“Electronic paper based on E ink’s electronic ink is superior for POP advertisement due to its unique features: paper-thin, lightweight, flexible and shatterproof; extremely power efficient and; the possibility for virtual layers with superior contrast and attention grabbing capabilities,” said Danielsson. Moreover, E Ink had significant commercial success in volume products such as Sony’s and Amazon’s e-books.
