Mr. Peanut wants to be the next comeback nostalgia brand. Instead of playing off the old-fashioned Mr. Peanut, they gave him a makeover in hopes that a younger crowd views him as simply old school. The new Mr. Peanut is voiced by Robert Downey Jr., is brown in color, and dons a gray flannel suit. Look for the new Mr. Peanut in Planter’s new campaign launching Tuesday, November 9th. To read more, click here.
And don’t worry, they have kept the top hat and monocle, which makes him an instant gentleman. But with the help of laser surgery they really should have considered correcting his one bad eye.