What is the best way to land a new account? Make the brand yourself. No one knows this better than Steve Grasse of Quaker City Mercantile. Besides earning the title of ‘one of the people we most admire’, he was also just landed the enviable title of “Jedi Distiller” by NYT writer Charlotte Druckman. To read more about Steve, his Jedi skills, and his new ginger-based liquor named Snap, click here.