The Frenzy: Converse Rubber Tracks

Converse is one of many  lifestyle brands reaching out to a targeted demographic by launching a new record label. Converse Rubber Tracks follows in the footsteps of Red Bull and Mountain Dew who have both done the same. While Converse would be excited to launch a new successful band, they are also interested in giving back to the music community that has kept Chuck Taylor’s popular for countless years by giving new bands a chance to be discovered. To read more, click here.

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