The Frenzy: YouTube Saves The Day

Orabrush was struggling to get a foothold in the tongue cleaning market. After $50,000 spent on infomercials with little reward, Orabrush created a YouTube channel. They launched a weekly YouTube series called Morgan the Orabrush Tongue, featuring a man dressed as a tongue who faces real life situations like eviction. Oddly enough, it worked. According to the NYT, the Orabrush has sold over 1 million brushes over the internet and drugstores are beginning to stock the product. To read more about the Orabrush and other small businesses that have launched their brand through creative ways on YouTube check out this NYT article.

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