The Frenzy: Fitness Lies We Want to Believe

We are always looking for an easy way to lose weight. And the latest marketing barrage by shoe companys with “toning” or “shaping” shoes pulls right at those heart strings. We want to believe that just by simply wearing a shoe, we are going to be magically transformed. I have seen countless men and women strolling the streets in these odd looking shoes by Skechers, Reebok and now, New Balance. A recent NYT article sites an independent study which has shown the shoes do not posses any magic ability, stating, “none of the toning shoes showed statistically significant increases in either exercise response or muscle activation.” Meaning, it’s just a marketing ploy. But we will continue to buy them because we want to believe.

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