Smashion: The Business of Denim

Denim has planted itself firmly as a wardrobe staple. And designers are just throwing more and more of the fabric at us. Former Levi Strauss & Ralph Lauren designer, Loren Cronk, has just launched his own line of jeans simply called Loren. To watch him making denim magic, check out this video:

We are also very excited that our friends at Tory Burch launched a new denim line. With an easy to use style guide you can pick from ultra skinny, classic boot cut, wide-leg, and tomboy. She definitely gives us plenty to choose from.

To view Tory Burch’s denim line click here

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