Arcade Fire just released their new album The Suburbs today. This much anticipated release coincides with two big shows at Madison Square Garden in New York (August 4th & 5th) and a live webcast of the show streaming on their YouTube channel (10pm EST), directed by Terry Gilliam. This is a first for the band. Arcade Fire is finding different ways to promote themselves and their new album, including a sci-fi short film directed by Spike Jonze (which accompanies the album). To learn more on how they are effectively using social media sites like youtube and Vimeo check out this great article.