The Frenzy: Cougars Brands

Nostalgia-obsessed consumers have been helping many brands step back from the brink of extinction. It’s an ever growing trend – the older they get, the more we want them. In a recent article, Ad age dubbed these sexy brands “Cougars”. Pabst Blue Ribbon and a handful of others have made dramatic comebacks, proving once again that everything old is new again.
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