Advertising Age revealed their Top 10 Entertainment A-List for 2010, a look at the 10 celebrities, marketers, properties, and brands that made a killing getting their name out there. The list is sure to surprise, with people you love to hate and companies you had no idea were pulling the strings.
From teen pop star, Justin Bieber’s rise to fame via youtube to the soft drink big dog, Pepsi’s marketing makeover with the Refresh campaign, these groups are doing something right. While Jersey Shore painfully brought us Jäger Bombs and gelled hair, their popularity is undeniable. Seriously, I tried for a year to boycott their existence. I finally broke down and watched a few episodes. All I can to say is thank you MTV for the train-wreck called Snookie and the poof she rode in on.
Sony Pictures credits their success to a quality product. When questioned about their success this year, Jeff Blake, Chairman of Sony Pictures worldwide marketing, had this to say, ‘We can be as ahead of the game as marketers as we can be, but there’s still something called a good movie. You can think of all the promotional partners and tie-ins you like, but what gets people into the theater is a good movie.’ What? If this is true I have no one to blame but myself for seeing Twilight New Moon in the theater. “The pressures of social media and consumerism (and teens with their shirts off) made me do it!” Damn you, Mr. Blake!