Desperate Development?

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I saw this outside of our office on 6th Ave yesterday.  I understand you never know where the next great idea will come from, but this seems like a bit much.  Is this sign of desperation by HBO or a stroke of genius?  If this is simply for a Man-on-the-street bit, then I get it.  You could probably cut together a great piece asking street people to tell you their ideas.  Its exploitation at its finest, but it could be entertaining.  On the other hand, if this HBO actually looking for new ideas I will no longer wonder why every episode of Entourage is the exact same.   What’s your take on the HBO mobile development team?

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