Opinions about movies are spreading faster than ever these days with Twitter. Moviegoers can now tweet their opinions from their theatre seats while they are still watching the movie. This new phenomenon is being credited with creating box office hits or flops within one weekend.
Weekly decline in ticket sales have widened significantly due to the rapid speed social networks provide for people to voice their opinions. Sacha Baron Cohen’s new movie, “Bruno,” is one of the recent movies that has been hit with the “Twitter Effect.” It had an impressive $14.4 million open, but dropped 39% the next day.