Not Your Ordinary Postcard

Andy Samberg “never thought he’d be on a boat.” Perhaps he was inspired by Royal Caribbean’s recent campaign.

In an attempt to increase sales and to target “couch potatoes,” Royal Caribbean sent three people on one of their cruises to shoot real-life scenes of travelers’ vacations. These scenes are quickly uploaded, edited, and then broadcast the next morning. The advertisements are in a news broadcast format and act as a virtual “postcard.” The goal is to reveal, to the “couch potato” target, all the great experiences that are taking place on the cruise while they are sitting at home missing out on all the action and fun.

Check out the rest of the postcards here.


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