After photos from Tim Burton’s “Alice in Wonderland” caused a buzz a few weeks ago, a new trailer for the film made its debut at Comic-Con this week. And for those of us who couldn’t see the trailer in person there was an online competition on Facebook. Users could become fans of the White Queen, Red Queen, or the Mad Hatter. Whichever group received the most fans would get to see the trailer first. The Mad Hatter obviously killed it!
This warped wonderland of Burton’s is definitely taking a step in the right direction when it comes to combining social networking and advertising.