Verizon: The Buck Stops Here

87575-CAB_large

On June 11th, Verizon’s guerilla marketing campaign to promote their 99-cents-a-day prepaid cell phone plan was put to a halt. The 60 taxis Verizon hired to transport people around Manhattan for only 99 cents per ride had to stop 3 hours after the promotion began. According to UPI.com, the campaign violated a taxi-licensing rule that states that the meter must run while passengers are in the car.  Ultimately though, Verizon emerges as the hero in this story, fighting to protect New Yorker’s wallets.  While the Taxi and Limo Commission gets to look like jerks.  Perhaps the campaign was more effective this way.

Verizon hopes we’ll stay along for the ride when they continue their campaign on June 23rd by serving 99-cent Mister Softee ice cream around the city.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s