The Raconteurs resurfaced this week and delivered this message
The Raconteurs are happy to announce that in one week’s time their second album, entitled “Consolers Of The Lonely”, will be available EVERYWHERE Tuesday, March 25th.
“Album” meaning: full length vinyl, CD and digital formats; and “everywhere” meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band’s own website and any other location that could get the record up and going this quickly (some places couldn’t move this fast, so they will join in as soon as they can).
The purpose: to get the album to the fans as soon as possible and as we promised. We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s availability, reception or perception.
With this release, The Raconteurs are forgoing the usual months of lead time for press and radio set up, as well as forgoing the all important “first week sales”. We wanted to explore the idea of releasing an album everywhere at once and THEN marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by it’s first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.
Thank God for a little mystery. I’m sick of seeing everyone all the time. There once was a time when people actually had to wait for an album to come out to see what a band looked like. Now it seems like everyday “artists” feel the need to give you a little more of themselves. Its refreshing when a band actually makes an effort to maintain privacy rather than simply complain that they don’t have any. It seems like Jack White just gets it. Yes, he’s an amazing musical talent but he’s equally skilled in the presentation of his art. Every angle of it is done so well and is no doubt very calculated. The Raconteurs are taking advantage people’s impatience and unrelenting appetite for information and as a result are getting press for not doing press. I love it. There’s no longer a standard model for releasing an album and it’s been exciting to see people get creative with that in addition to making good music. Like Radiohead before them, The Raconteurs have done something cool and different that not only challenges existing business methods but also shines a light on the direction things may be headed. I can only hope the album is as great as the method in which they chose to handle its release.